Going Small Business Spotlight, Steve Gambhir of Ergo21

Ergo21’s website slogan reads, “Comfort. Joy. Happiness.” It’s a fitting description for the company’s product, the Ergo21 Extreme Comfort Seat Cushion, which uses advanced LiquiCell Technology to help customers sit hours and hours without aches or soreness. Company president and oGoing member Steve Gambhir used to drive four to six hours a day in LA traffic setting up merchant credit card processing accounts. “I tried using a different cushion every month to relieve the back pain from long hours in the car,” Steve recalls. “Finally, my wife said, ‘Why don’t you design your own cushion?’ so I did.”

Innovative LiquiCell Technology Improves Circulation

LiquiCell Technology strategically places low viscosity fluid inside the cushions’ ultra-thin cells to reduce discomfort associated with prolonged contact between the body and an object. The liquid stays in constant motion, letting the body glide and float. This provides instant comfort, reduces numbness and improves circulation by 150 percent. “We’ve had countless reviews on Amazon from people who sit for long periods in office chairs or wheelchairs,” explains Steve. “These customers report that their sores went away and they can now sit for hours without any discomfort.” Since LiquiCell performs better than gel, foam or air, it’s even being used in hospital beds to prevent pressure sores and skin breakdown for patients who cannot move.

One Seat Cushion Size Doesn’t Fit All. Ergo21 Finds An Answer, Actually Five

Steve quickly discovered that one cushion size definitely wouldn’t fit all. Ergo21’s biggest challenge has been to accommodate all kinds of users and their different sizes, weights and needs, plus the seemingly endless variety of office and home chairs, car and truck seats, wheelchairs, patio chairs, and travel seats – all of which demand cushions of varying sizes and shapes. “We poured over thousands of marketplace reviews and cushion designs and every review we received for our own cushions,” says Steve. “I even called many Ergo21 users personally to see how we could improve our product line, and then it was back to the drawing board.”

The result: Ergo21 now offers five cushions specifically designed for different applications. Each model reduces fatigue and helps with tail burn and buttock, hip, leg, and sciatica pain. Many of Steve’s customers have tried 10 to 12 cushions before finding a Ergo21 solution, and they’ve contacted him about their success stories. One man who had injured his tailbone seven years ago and couldn’t drive more than 10 minutes without pain called to say that the first time he tried the Sports Cushion, he drove 180 miles pain free. Ergo21 has recently introduced pillow cushion, mattress overlay and bike cushion. Another interesting fact: All Ergo21 seat cushions are proudly made in USA.

Personal Interaction With Customers

This personal interaction with consumers is a big reason why Steve joined oGoing. He appreciates the platform and exposure to 12,500 businesses offered by the network. Steve also believes that oGoing has been a big help with his company’s biggest challenge: promoting Ergo21 cushions to target markets via social media and other online channels. In fact, he’s received quite a few calls from HR managers on oGoing looking for a solution for their employees who sit all day long at their desks and or drive long distances.

However, Steve’s presence on oGoing essentially reflects his business philosophy of making sure Ergo21 provides excellent customer experience. “We want to provide our customers the comfort they are looking for,” says Steve. “We feel a deep sense of gratitude when customers call us and say that our cushions have changed their life.”

Learn more about the Extreme Comfort Ergo21 seat cushions.